Introduction
The Ride is world famous in The Netherlands. From the Stelvio (IT) to the Cauberg (NL), with cycling friends or solo in eight beautiful stages, over 1,300 km and 20,000 hm. The Ride Gravel is its less famous but certainly not less spectacular gravel brother.
The question
Analysis learned that both The Ride events earn their returning participants because of ‘the experience’. We were asked to capture that experience.
Our solution
Following several strategy and storyboarding videocalls with the organiser and the event partners we advised to:
- Create an rider perspective in-event-aftermovie
- Maximise event momentum by daily sharing the best shots
- Live edit & post 8 days of engaging and resharable social media content
- Have the video ready shortly after the event
Organizer Carlo van Nistelrooy in a Podcast after the event: “The guys from Fatpigeon did a tremendous job, to see them riding, filming, droning and editing while the rest is suffering on the bike, absolute experts in what they do.”
Thanks and happy to have helped Carlo!