Branding Adventure with Ridley

We have an adventure bucketlist, so when we heard that Ridley Bikes was releasing a ‘monster cross gravel bike’ we proposed to race, display and premiere the bike during the ‘Gran Guanche’ a 700km 18.000m Trail Ultra. The resulting media acted as the global bike release campaign, reached 400.000+ impressions via our Instagram channel (Instagram highlights here) and sold out a 250 seat cinema.

Fatpigeon.cc X Ridley X GranGuanche

In photo: racing, producing, winning Gran Guanche with the Ridley Adventure